SOFTEST BLONDE MAINTENANCE KIT

First we cleanse and nourish, then we tone and strengthen. The result? Irresistibly soft, evenly brightened hair. No more brassy, yellow tones. No dry, fragile blondes, highlights, and greys. This shampoo and conditioner duo maintains your healthiest-looking hair. You’ll feel the difference when you run this OLAPLEX brush through your smooth strands.

* Compared to other top purple shampoos.